Writing 101

Sometimes a thought will hit you like lightening and produce a whole litter of ideas, which turn into a brilliant page or two. Other times, you have to toil and sweat over every word, each phrase.

I began writing a story about a month ago, and have not made it past the first page. The problem is that the moment of lightening genius is exactly that, a moment. Where do I take the story from that point? Who are the characters, what is interesting about their lives? Why would they have something important to say, or a job that requires attention? I suppose my best bet at this point is to do some serious brainstorming. With the demands of life staring blankly into your face 24 hours a day, however, it can be difficult to sit and ponder an unreal world that carries no actual consequences.

What do you suggest for moving beyond that lightening moment?

P.S. New! For You!
I've added a few more links and whatnot, so feel free to click away! Or if you have any suggestions on how Pseudo Profundities and Other Laments can be improved please submit them in the comments section.

Thanks!